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The Aje Report

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How Do You Say ‘Aje’?

In case you ever wondered…

 

Introducing the Phonetics Series: new Aje casualwear styles designed to honour the pronunciation of ‘Aje’. Unveiled on signature styles in black, white and grey marle colour ways; find the phonetic articulation of ‘Aje’ detailed in the latest logo. Designed to be styled with a nineties nonchalance, find white, black and grey marle unisex short-sleeved tees, monochromatic long-sleeved tees and classic jumpers, crafted in 100% cotton for luxe everyday wear.

 

'Aje’ originated as an acronym for ‘Adrian joins Edwina’, adopted shortly after the Co-Founders met, but insiders know that the pronunciation is a little different. Phonetically, ‘Aje’ is pronounced “eyj”; or “age” to keep it simple.


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Videographer and Photographer: Jamie Heath

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