Privacy Policy

The Aje Collective understands that when accessing our Services, the privacy and confidentiality of Personal Information (as defined under the Privacy Act) is important to you. The Aje Collective fully respects your rights to privacy and are committed to protecting the personal and financial details you provide us in line with this Privacy Policy. This Privacy Policy applies to our Services and all individuals who use our Services or whose Personal Information is processed by The Aje Collective.

We are committed to protecting the privacy of everyone who uses our Online Platforms and/or our Services, for them to understand what Personal Information we collect and store, and why we do so, how we receive and/or obtain that information, the rights an individual has with respect to their Personal Information in our possession, and with complying with the Australian Privacy Principles set out in the Privacy Act 1988 (Cth) (Privacy Act), the General Data Protection Regulation (EU) 2016.679 (GDPR) and the California Consumer Privacy Act of 2018 (CCPA).

We may collect Personal Information that allows us to identify who an individual is and share Personal Information.

The type of information we may collect includes:

• Personal Information - We may collect personal details such as an individual’s name, location, date of birth and nationality allowing us to identify who the individual is;
• Contact Information - We collect information such as an individual’s email address, telephone & fax number, third-party user names, residential, business and postal address and other information that allows us to contact the individual;
• Financial Information - We collect financial information such as any bank or credit card details used to transact with us and other information that allows us to transact with the individual and/or provide them with our Services;
• Statistical Information - We collect behavioural and statistical information about an individual and businesses in connection with the Services and/or the Online Platforms.

The Aje Collective collects your Personal Information so that we can carry out the following actions:
to enable you to use our Online Platforms;
to provide our Services;
to communicate with you, including about our Services and offers which might interest you; to provide you with relevant, personalised communications;
to provide you with information or advice;
to process payments by or to you in connection with our Services;
to create accounts, tax invoices or receipts;
to provide your Personal Information to third parties in order for them to supply the Services to you;
to consider and respond to complaints made by you.
We may disclose additional purposes for collection of your Personal Information in collection statements at the point of collection.

Information is collected in association with your use of the Services, an enquiry about The Aje Collective or generally dealing with us directly or via our Online Platforms.

In order to carry out the above purposes, we may disclose your personal information to:
● our related bodies corporate
● our employees, contractors or services providers to the extent reasonably necessary to fulfill our obligations to you which includes other persons or organisations engaged by us to assist us in carrying out the above purposes such as payment system providers, providers of targeted online advertising, social media platforms, IT support providers, shipping and courier delivery providers, mailing houses, retail management solution providers and other eCommerce providers
● where we reasonably believe that an individual may be engaged in fraudulent, deceptive or unlawful activity that a governmental authority should be made aware of;
● as required by any law (including the Privacy Act and GDPR); and/or
● parties involved in a prospective or actual transfer of our assets or business.
● Artificial intelligence and automation service providers

Sensitive information is information about you that reveals your racial or ethnic origin, political opinions, religious or philosophical beliefs or affiliations, membership of a professional or trade association, membership of a trade union, details of health, disability, sexual orientation or criminal record.

It is our policy to only collect your sensitive information where it is reasonably necessary for our functions or activities and either you have consented or we are required or authorised under law to do so.

You may request that we limit or stop certain uses of your Personal Information, subject to applicable law and any information that we must process to provide products or services, complete transactions, maintain security, comply with legal obligations or otherwise operate our business.

You may manage certain cookies through your browser settings and adjust interest-based advertising preferences through the privacy or advertising settings provided by Meta, Google and TikTok. Depending on your location, you may also have rights to object to, opt out of or withdraw consent to certain advertising or data-sharing activities. To exercise an applicable privacy right, please contact us on customerservice@ajeworld.com.

If you believe you have received a marketing communication from us without providing the required permission, please contact us using the details set out under "Complaints and Disputes." You may also use the unsubscribe mechanism included in our electronic marketing communications.

We use cookies and similar technologies to operate our Online Platforms, understand how they are used, measure the effectiveness of our advertising, and support advertising and audience-matching activities.

Our advertising and analytics partners include Meta, Google and TikTok. We use Elevar as a data connection and tag-management service to help transmit website activity and conversion information to these platforms.

We also use server-side technologies, including Meta Conversions API, Google Enhanced Conversions and TikTok Events API. Depending on how you interact with us, information transmitted through these technologies may include transaction and product information, browsing information, user and analytics identifiers, IP address, user agent, and customer information such as name, email address, telephone number and location details. Certain customer identifiers may be hashed before transmission. Hashing changes the form of the information but does not necessarily make it anonymous.

We may hold your Personal Information in either electronic or hard copy form.

If you provide information to us electronically we retain this information in our computer systems and databases. If you provide information to us in hard copy (paper) this information is normally retained in our files and a copy is made to our electronic files.

We use industry standard security measures to safeguard and protect your information.

We may disclose your Personal Information to third parties and service providers located overseas in connection with any purpose, including to overseas cloud computing hosts. We take reasonable steps to ensure that the overseas recipients of your Personal Information do not breach the privacy obligations relating to your Personal Information.

We are not responsible for the privacy or security practices of any third party (including third parties that we are permitted to disclose an individual’s Personal Information to in accordance with this policy or any applicable laws). The collection and use of an individual’s information by such third parties may be subject to separate privacy and security policies.

If an individual suspects any misuse or loss of, or unauthorised access to, their Personal Information, they should let us know immediately.

We also take reasonable steps to ensure that personal information used in connection with AI Tools is relevant and handled in accordance with this Privacy Policy and applicable law.

We are not liable for any loss, damage or claim arising out of another person’s use of the Personal Information where we were authorised to provide that person with the Personal Information

If you would like us to update or amend your Personal Information, please contact us at customerservice@ajeworld.com and we will make the requested amendments.

If you would like us to provide copies to you of your Personal Information which we hold, please contact us at customerservice@ajeworld.com and we will comply with your request to the extent required by law.

We may ask you to verify your identity to ensure that Personal Information we hold is not improperly accessed.

If you would like us to update or amend your Personal Information, please contact us at customerservice@ajeworld.com and we will make the requested amendments.

If you would like us to provide copies to you of your Personal Information which we hold, please contact us at customerservice@ajeworld.com and we will comply with your request to the extent required by law.

We may ask you to verify your identity to ensure that Personal Information we hold is not improperly accessed.

In the event that you decide that you no longer want The Aje Collective to hold your Personal Information, you may notify us in writing of your desire for us to delete your Personal Information on record. We will use our best endeavours and comply with all legal requirements within a reasonable timeframe to delete your Personal Information, unless we are required by law to retain such information.

Links from our Online Platforms or via our Services to third party services that we do not operate or control are provided for your convenience. We are not responsible for the privacy or security practices of services that are not covered by this Privacy Policy. Third party services should have their own privacy and security policies which we encourage you to read before supplying any Personal Information to them.

The Aje Collective and our carefully selected third party business providers may contact you with direct marketing communications and information about the Services or other products and services offered by us via telephone, email, SMS, or regular mail.

If you have indicated a preference for a method of communication, we will endeavour to use that method wherever practical to do so.

You may opt out of receiving marketing communications at any time by responding via the channel in which you received the marketing communication, or by contacting us (see contact information below). You can unsubscribe from emails by clicking the unsubscribe link on the footer of the email communication you have received.

We may use customer data, analytics and automated tools, including AI-assisted tools, to tailor the timing, content and relevance of those communications.

If an individual needs to contact us or has a complaint about our handling of their Personal Information, they should address their communication in writing to the details below:

Privacy Officer
Address: 4/5 399 Cleveland Street, Redfern, NSW 2016
Email: customerservice@ajeworld.com

If we have a dispute regarding an individual’s Personal Information, we both must first attempt to resolve the issue directly between us.

If we become aware of any unauthorised access to an individual’s Personal Information we will inform them at the earliest practical opportunity once we have established what was accessed and how it was accessed.

If you are:
A resident of the European Union accessing our Online Platforms or receiving our Services in Australia; or
accessing our Online Platforms or receiving our Services from within the European Union,
then in addition to our obligations under the Privacy Act, The Aje Collective is required to comply with the GDPR with respect to your Personal Information.
Any reference to Personal Information in this Privacy Policy is also a reference to Personal Data (as defined under the GDPR).
Aje takes the security and privacy of your Personal Information seriously and has prepared this privacy policy and taken measures to collect, process and hold all Personal Information in compliance with both the Privacy Act and GDPR regardless of the user. Therefore, no additional terms for GDPR users are required.

The categories of Personal Information we have collected about consumers and disclosed about consumers for a business purpose in the preceding 12 months include:

Identifiers such as a real name, alias, postal address, email address, unique personal or online identifier, Internet Protocol address, account name;

Personal information including telephone number, credit card number, debit card number; education and employment or employment history (for recruiting and employment purposes);

Commercial information, including products or services purchased, obtained, or considered; other purchasing or consuming histories or tendencies;

Internet or other electronic network activity information, including browsing history, search history, and information regarding a consumer’s interaction with an internet website, or advertisement;

• Geolocation data;
• Professional or employment-related information; and
• Inferences drawn from any of the information identified to create a profile about a consumer reflecting the consumer’s preferences, intelligence, abilities, and aptitudes.

We do not sell Personal Information and have not sold Personal Information about consumers in the preceding 12 months.

Personal Information subject rights under the CCPA may apply to certain individuals and households. These rights include the right to: (i) know what Personal Information is being collected about them, (ii) know whether their Personal Information is sold or disclosed and to whom, (iii) say no to the sale of Personal information, (iv) access their Personal Information, and (v) equal service and price, even if privacy rights are exercised.

Our website and services are not directed to children under 16, and we do not knowingly collect personal information from them. If you are aged 16 or 17, you may provide personal information to us only with the consent of a parent or guardian, and you must be 18 or over to make a purchase.. If you learn that your child has provided us with Personal Information without your consent, you may alert us at customerservice@ajeworld.com. If we learn that we have collected any Personal Information from children under 16 years old, we will promptly take steps to delete such information and terminate the child's account.

If we decide to change this Privacy Policy, we will post the changes on our website. Please refer back to this Privacy Policy to review any amendments.

ACCESSIBILITY STATEMENT

At The Aje Collective, we are committed to accessibility, diversity and inclusion. As part of that commitment, we are making efforts to ensure that The Aje Collective digital properties are accessible to all individuals, regardless of ability. In doing so, The Aje Collective has a goal to comply with applicable accessibility standards included in the W3C’s WCAG 2.1 Level AA guidelines. Read more here.

We collect your phone number and related engagement data to send you marketing and transactional text messages. We use Klaviyo to manage and deliver our SMS communications. Your information may be stored and processed by Klaviyo in accordance with their privacy policy. You can opt out of SMS at any time by replying STOP to any message.

We may use AI Tools to support our business operations and the services we provide.

Depending on how you interact with us, this may include using AI Tools to:

- operate customer service functions, including chat and support assistance;
- personalise your experience on our Site, including product recommendations and marketing;
- analyse browsing behaviour, purchase patterns and customer preferences;
- detect, prevent and investigate fraud, security incidents and other misuse;
- improve our Site, systems, content, campaigns and customer experience;
- generate drafts, summaries, classifications, tags or internal business insights; and
- support administrative, operational and reporting functions.

AI Tools may process personal information and other information you provide to us, or that we collect through your use of the Site, including contact details, account details, order history, browsing activity, communications, preferences, device and usage data, and other information described in this Privacy Policy.

We use AI Tools with the aim of improving efficiency, customer experience, fraud prevention and business operations. Where appropriate, we apply human oversight and review processes.

AI Tools are generally used to assist, rather than replace, human decision-making.

AI-enabled chat and support tools

If you use an AI-enabled chat, virtual assistant, or similar tool provided by us, your interaction may be processed initially by an automated system and may be reviewed by our personnel or service providers for support, quality assurance, training, safety, fraud prevention and service improvement purposes.

Please do not provide sensitive information or confidential information through these tools unless it is reasonably necessary for your request.

Some of our third party service providers, including cloud, analytics, customer engagement and AI providers, may be located outside Australia or may store or process personal information outside Australia, including in jurisdictions in which their infrastructure or sub-processors operate.

By providing your personal information to us, you acknowledge that your personal information may be disclosed to overseas recipients in accordance with this Privacy Policy and applicable law.

Where required, we will take reasonable steps to ensure that overseas recipients handle personal information in a manner consistent with Australian privacy law.

Unless otherwise stated at the time of collection or with your consent, we do not intentionally provide personal information to third party AI providers for the purpose of training general-purpose public AI models.

In some cases, our service providers may use de-identified, aggregated or service interaction data to improve their services, subject to their terms, contractual arrangements and applicable law.

We may use automated processing, including AI Tools, to assist with recommendations, marketing personalisation, fraud detection, customer support triage and operational decision-making.

Where appropriate, and having regard to the nature of the decision, we use human review or other safeguards.