I like to believe I am a professional tourist – one who’s yet to master the art of packing. A 6am arrival at LAX is not ideal when all you dream of is a shower and cup of coffee. After doing a quick bag drop at the concierge, an immediate trip to Moon Juice for a bottle of ‘Goodness Greens’ is crucial – not a preference for flavour but the best decision for the benefits of regaining your daily iron allowance which helps boost energy, muscle and brain function. Suddenly, a text message appears, you have been granted an early check in to your hotel room. I throw myself onto the bed and allow some time to read over emails when before I know it, I’ve had an hour-long nap.

My preferred wake up time is 6am but it is all dependant on the night before – did I say I was going to have an early night or did I end up on the dance floor until 2am? Breakfast usually happens out of the hotel room because of my longing for barista made coffee. Wherever you end up in LA, make sure there is good coffee on your doorstep. In West Hollywood, my favourite spots are Alfred, Verve, Blue Bottle Coffee and the Coffee Commissary.

After a trek through the neighbourhood, I’ll quickly shower and begin my 12-step face routine. Wash, cleanse, exfoliate, tone, mask, serums, moisturise, eye cream, eyebrows, body, mist (only if necessary) and scent.

Let’s talk about our Cruise Capsule... Ultimately, the final result of all of the work we produce is the reason we do what we do. When even thinking about working on a shoot offshore there are so many factors you must think about. The first is obviously selecting and reaching out to your creative team. Next, model castings – it goes from packages to rates to digi’s. Selecting a face over the computer gets a little tricky when you’re unable to see your selected model in person.

Now, the logistics of the entire production is where it can get messy. We are lucky enough to have a showroom in LA meaning shipment of samples is quite simple when you have base on a different territory.

Fast forward to shoot day and everything is a breeze. The sun is shinning over Beverly Hills and we have the best crew on set including the beautiful Eliza Rutson who fronts the Cruise 20 Capsule Collection.