Conscious Fibres | AJE ATHLETICA
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Conscious Fibres | AJE ATHLETICA
Memu wears the Racer Back Sports Bra 013 and the Short Bike Shorts 017
At AJE ATHLETICA, the designers recognise the balance between humanity and Earth is the ultimate in wellness. From the outset and throughout, AJE ATHLETICA has been, and will continue to be, created with eco-friendly and sustainable practices front of mind. Whilst a current 70% of each collection is constructed from consciously sourced materials, each piece maintains the signature Aje feel of luxurious quality and does not compromise on performance or wearability.
Creative Directors Adrian Norris and Edwina Forest prioritise creating collections that leave a minimal footprint on the environment, which is why their sustainability-led athleticwear incorporates a mix of recycled, organic and eco-friendly fibres. Fabrics including recycled polyester, recycled nylon and organic cotton are recreated from discarded materials that would have otherwise circulated through landfill or the ocean, providing them a second life. AJE ATHLETICA also utilises a biodegradable, 100% compostable polybag for packaging to support their endeavours towards a more sustainable future.
AJE ATHLETICA are committed to implementing positive changes throughout their supply chain and this is echoed through Pillar 6 of Aje Aware; to continuously work towards adopting sustainable practices. Be a part of the journey as we continue to strive for the betterment of our effects on planet earth.
Discover the hand picked, eco-conscious fabrications that comprise AJE ATHLETICA below.
Isobelle wears the Zip Front Logotape Sports Bra and High Rise Logotape Full Length Legging 208
Isobelle wears the Cropped Hooded Puffer 711, Cross Back Sports Bra 323 and Contrast All Rounder Track Pants 506 (coming soon)
Instead of subjecting materials in a closed loop process to landfill, they are repurposed and reimagined into textiles such as recycled polyester. Signature outerwear pieces within AJE ATHLETICA are constructed from this fabrication due its durable, lightweight and quick drying properties. This textile makes up 100% of the fabric composition within the Cropped Signature Logo Hooded Puffer 711, Essential Windbreaker Jacket 718 and Puffer Vest 717.
Recycled nylon has been used in AJE ATHLETICA garments including the Cross Back Tennis Mini Dress 805, High Rise Logotape Full Length Legging 208 and Cross Back Sports Bra 323. Despite being recycled, no compromise is made on the durability and stretch within the fibres. Moisture wicking properties also quickly transfer perspiration to the top layer of the fibre, promoting the textile’s fast drying technology. The fibres in recycled nylon are recreated from discarded industrial materials including fishing nets; a solution to divert rubbish from the ecosystem of our oceans.
Isobelle wears the Cross Back Tennis Mini Dress 805
Isobelle wears the Cropped Boyfriend T-Shirt 105, Signature Logo Statement Sleeve Sweatshirt 122 and the High Rise Bike Short 617
A coveted eco-conscious material for those seeking comfortability and breathability is 100% organic cotton. Found in AJE ATHLETICA athleisure tops such as the Cropped Boyfriend T-Shirt 105, Signature Logo Tank 101 and Signature Logo Statement Sleeve Sweatshirt 122, the 100% organic cotton fibres are certified by the Global Organic Cotton Textile Standard. The natural processes in the organic cotton production cycle align to organic agricultural standards, and the fibre allows comfortable wearability wherever your journey may take you.
