In the heart of London’s iconic luxury department store, Harrods, Aje continues to raise its global presence with a pop-up boutique from the 23rd of February through to the 17th of April, 2022 - embodying the brand’s raw beauty, tough femininity and effortless cool. Curated by co-founders, Creative Director, Edwina Forest and CEO, Adrian Norris, the pop-up is a first for Aje, creating a bespoke space to represent the fashion house's distinctive design ethos in the UK.
Showcasing the Spring-Summer 2022 collection ‘Sequence’, the pop-up is reminiscent of the sculptural beauty of Aje stores across Australia and New Zealand. Signature textured wall to floor treatments, a palette of natural white hues and contemporary architectural finishes in free forming curves are complemented by bespoke art from friend of the house, artist, Chanel Tobler.
