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Resort 24 | 'Element' Campaign

Element

Embodying the evolution and essence of Aje: enter Resort 24 ‘Element’.

 

Reflecting on 15 years of Aje, Co-founders Edwina Forest and Adrian Norris were compelled to return to the codes and components that have defined the house since its inception, distilling their design process down to its pillars — the elements.

 

Raw beauty. Femininity with an edge. A sense of duality anchored in unexpected contrasts.

An artisan sentiment. Australian roots.

 

Bronte Scoop Neck Rib Tank and Cosmos Tiered Midi Skirt

Clarice Draped Maxi Dress

Rosewood Ruched Maxi Dress

Left to right: Reflection Sequin Mini Dress and Arbour Whipstitch Mini Dress

Sunbeam Ruched Bustier and Theory Cinched Pant

Willow Sweetheart Mini Dress

Grounded in these codes, Resort 24 ‘Element’ took form. Recalling the years of sultry Australian summers that inspired the house’s coastal-to-urban style, the collection centres a breezy neutral palette, revelling in its origins through a modern lens.

Phantom Boyfriend Blazer and Pant

Bronte Scoop Neck Tank and Insight Deconstructed Pant

Signatures from the early years re-emerge refreshed: ivory denim with hand-embroidered patchwork; exaggerated whipstitching across necklines and seams; and floating silhouettes with plissé pleats, wire hems and gathered ruffle accents.

Intuition Oversized Shirt, Tazia Crocheted Tank and Ratio Logo Denim Short

Ratio Logo Denim Mini Dress

Quintessa Flower Midi Dress

Left to right: Genesis Midi Dress and Quintessa Flower Midi Dress

Quintette Backless Midi Dress

Manifesting in cool neutrals and earthy brights, hand-painted prints, textural hardware and asymmetrical tucks heighten summer dresses, ottoman rib swimwear and sculptural bodices.

Flora Detail Denim Shirt

Danica Tie Back Midi Dress

Solana Oversized Shirt, Insight Oversized Vest and Insight Deconstructed Pant

A distinctive sense of deconstruction hums throughout, echoed in external seams on oversized tailoring; organically draped tucks and folds, and latticework motifs made from bias-cut strips of raw-edged chiffon.

Shallows Strapless Gown

Tana One Piece Swimsuit and Theory Cinched Pant

Method Logo Scoop Neck Tank and Incandescent Sequin Pant

Completing the collection, occasionwear is uplifted through ombré cascades of hand-beaded sequins, knife pleat frills and delicately ruched tiers; a vibrant nod to the house’s contemporary core.

Earthen Trapeze Maxi Dress

Genesis Mini Dress

Capturing 15 years of design codes reimagined,
Resort 24 epitomises Aje in its element — then, now and onwards.

Harmony Oversized Sheer Coat, Method Logo Scoop Neck Tank and Insight Deconstructed Pant

Aje x Outland Denim Shirt and Jeans


Photographer: Derek Henderson

Videographer: Dylan Buzolich

Hair: Jules, Madison Voloshin

Makeup: Isabella Schimid

Models: Gemma Ward, Samara De Oliveira, Nastya Abramova, Anisha and Abena