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The Aje Report

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Sequence

Aje's Summer 22 collection, entitled 'Sequence', explores the concept of maths in nature, grounded in the Butterfly Effect, otherwise known as 'Chaos Theory' in the field of mathematics.

 

Captivated by the idea that the most minute of actions can have monumental impacts, designers Edwina Forest and Adrian Norris reflected on the notion that the beat of a butterfly's wings can have an ever-expanding ripple effect on the world at large.

This theory of nonlinear patterns made the designers look to other naturally occurring mathematical phenomena; the presence of the Fibonacci sequence in flora and fauna, the beauty of symmetry and asymmetry, the creation and repetition of patterns, the flow of water and movement of wind and tide.

The Kindred Frill Sleeve Midi Dress, arriving in February 2022.

An exploration of the beauty found in the world’s glorious formation, find inspiring prints of cascading botanical flora, butterfly-like details constructed in silk linen blends and organza, hand-painted waterfall ombres, precise cut outs and elaborate pintuck pleating in grand silhouettes.

The Introspect Cut Out Mini Dress

The Swift Butterfly Sleeve Smock Dress, arriving in February 2022

In ode to the forces beyond our control that form our existence, Aje’s Summer 22 collection is a cascade of construction, designed for the wearer to make waves in their life and those of others.

The Frequency Butterfly Sleeve Dress, arriving in March 2022.

The Frequency Butterfly Sleeve Dress & Swift Butterfly Sleeve Smock Dress, arriving in March 2022.

Lead positive change in the lives of those around you this Summer 22 in Sequence.  

The Myriad Puff Sleeve Cropped Top, Cosmos Tiered Frill Midi Skirt & Hybrid Midi Dress, arriving March 2022.

The Gianna Denim Cropped Shirt & Gianna Denim Pant, arriving in March 2022.

The Gianna Denim Cropped Shirt & Gianna Denim Pant & Mimosa Cutout Midi Dress, arriving in March 2022.

The Gianna Denim Cropped Shirt & Gianna Denim Pant & Mimosa Cutout Midi Dress, arriving March 2022.

The Vortex Cut Out Blazer, Vortex Panelled Pant & Anais Knit Turtle Neck Jumper, Cosmos Tiered Frill Midi Skirt, arriving in March 2022.

The Hybrid Midi Dress, arriving in March 2022.

The Hybrid Midi Dress, arriving in March 2022.

The Enamour Puff Sleeve Cropped Top, Enamour Midi Skirt & Nova Butterfly Sleeve Jacket Dress, arriving in March 2022.

The Enamour Puff Sleeve Cropped Top, Enamour Midi Skirt & Nova Butterfly Sleeve Jacket Dress, arriving in March 2022.


Campaign Photographer: Ellie Coker

Head of Brand Visuals: Ria Kamat Shetty

Creative Producer and Stylist: Ashton Eramya

Makeup: Joel Babicci

Hair: Julia Homard

Models: Jess PW @ Vivien's and Cynthia Wu @ Chadwick

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