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The Aje Report

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Make A Statement In Reimagination

Emerge brighter and more beautifully adorned than ever before in Spring 21 Reimagination. Heritage inspired silhouettes have been designed with a new spirit of creative passion, harnessed by Aje Co-Founders in the present. Elevate your day-to-night look with Aje statement makers in the form of vibrant coloured dresses, dramatically architectural tops and printed skirts. Indulge in effortless maximalism in this edit of stand out silhouettes.

 

Discover bold prints, delicate textures and exaggerated colours in Spring 21 Reimagination.


Reinvent your everyday wardrobe with a relaxed fitting midi dress crafted in a mood boosting marigold colour palette. Inspired by modern femininity, the Cherished Midi Dress is designed with signature puff sleeves and a cascading tiered skirt, making this style classic Aje. For a special occasion, invest in the Utopia Mini Dress. The fitted bodice is constructed with handmade pintucks for dramatic pleating and are complemented by sculptural frills at the bust which sit delicately on the décolletage. Pair with bold shaped earrings for an elegant night time look.

SHOP DRESSES


Aje Insider, Nausheen Shah, wears the Utopia Corest Top

To build your timeless wardrobe with styles that will see you through season after season, look no further than Spring 21’s tops. Designed in a blue ink dip dye print, the Imprint Blouse is a button up shirt ideal for city days and balmy nights. A showpiece to add to any wardrobe, look to the Collective Beaded Shirt for unexpected embellishments. The coloured beading on this longline shirt cascades from the shoulder seams; seamlessly style with a tapered pant to capture raw beauty in your look.

SHOP TOPS

“I am enamoured with the architectural silhouette and intricate detailing of this top. The fragility of the delicate pintucking set against the raw hemline and structured form creates a perfect kind of deconstructed beauty and balance.”- Edwina Forest, Aje Creative Director on the Utopia Corest Top


Slip into a stand out skirt with ease and nonchalance. Crafted in a hand painted, digitally transferred dip dye print, the Awaken Maxi Skirt is your go to for instant occasion wear elegance. Style it with a similarly coloured cropped top to create balance with the skirt’s six layers of tulle. For a monochromatic statement, look to the Beachcomber Skirt. The asymmetric and raw edge hemline encompasses a street style edge to a classic Aje silhouette. Wear it with a logo tee for a perfect weekend look for a casual outing.

 

Step into new season Reimagination to discover statement styles that will be effortless additions to your wardrobe.

SHOP SKIRTS

““We love experimenting with an ombre dip dying effect and it feels so perfectly apt for this tulle silhouette. The unusual colour combination also adds depth and a fresh sophistication.” - Edwina Forest on the Awaken Maxi Skirt


Spring 21 Reimagination Campaign

On the hypnotising terrain of New South Wales’ Southern Coast, the ambiance of escapism is potent. Where the firm edge of rocky shores mirror soft undulating stretches of crisp sand, the Reimagination campaign is representative of an evolution in creativity upon artistic reflection. Aje Spring 21 muses step into a pool of water, emerging brighter and bolder than ever before, in what feels like a rebirth to anew.

 

Read more on the behind the scenes of the Reimagination campaign.


Emerge brighter in Spring 21 Reimagination.

Discover the Embellishment Edit.

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