Campaigns

BACK TO MAIN

VICE

AJE’S SPRING SUMMER 19 COLLECTION VICE ENCAPSULATES THE MOOD OF AUSTRALIA’S INFAMOUS SURFERS PARADISE, INTERLACED WITH A HEADY DASH OF NINETIES GLAMOUR.

FOR THE AJE DESIGN DUO, HAVING GROWN UP IN THIS COASTAL REALM, THE COLLECTION IS A NOSTALGIC AND IRREVERENT REFLECTION OF THE TONE OF THE TIMES - ONE OF FREEDOM, EXTRAVAGANCE, CURIOSITY AND INDIVIDUALITY.

PEOPLE LIVED LOUD AND PROUD WITHIN A UNIQUE MELTING POT OF SURF CULTURE, BRIGHT CITY LIGHTS, FAST CARS, FAST BOATS, SUN, SPARKLE AND GLITZ.

THE COLLECTION RIFFS ON THIS PLAYFUL, LIBERATED MOOD, A COLLISION OF THE KITSCH AND FABULOUS.

SCULPTURAL WAVELIKE SILHOUETTES MEET HAND-PAINTED PRINTS IN FLUID SILK STYLES, INSPIRED BY HYPER-COLOUR T-SHIRTS, 90’S CHECKS, AND FLORAL BOARD SHORTS.

SORBET-COLOURED LINENS AND LASER-CUT DETAILING JUXTAPOSE BOLD COLOUR BLOCKING, STRONG 90’S SHOULDERS AND WHITE DENIM WITH CUSTOM GOLD HARDWARE.

THERE’S A LITTLE SUBTLETY, AND A LOT OF WOW.

VICE IS A MOOD, A FEELING, AN ATTITUDE.


The Calyspo Bubble Top and Clover Flare Jean
(Coming Soon)

The Cassia Bubble Dress (Coming Soon)

The Calyspo Bubble Top and Breakers Snap Trouser (Coming Soon)

The Safari Belted Vest and Alby Bermuda Short (Arriving September)

The Rosa Broderie Blazer, Carrie Bandeau and Clara Broderie Culotte
(Arriving September)

The Sunset Bubble Maxi Dress and Coolum Trench Coat
(Arriving September)

The Safari Belted Vest and Alby Bermuda Short
(Arriving September)


Photographer : Hannah Scott-Stevenson @ ArtBoxBlack
Videographer : Gemma De Maria
Stylist : Rachael Fair and Ashton Eramya
Make Up Artist : Isabella Schimid
Hair Artist : Koh @ Vivien's Creative

Model: Bambi Northwood-Blyth @ IMG

Shop Instagram