Campaigns

AJE’S SPRING SUMMER 19 COLLECTION VICE ENCAPSULATES THE MOOD OF AUSTRALIA’S INFAMOUS SURFERS PARADISE, INTERLACED WITH A HEADY DASH OF NINETIES GLAMOUR.

FOR THE AJE DESIGN DUO, HAVING GROWN UP IN THIS COASTAL REALM, THE COLLECTION IS A NOSTALGIC AND IRREVERENT REFLECTION OF THE TONE OF THE TIMES - ONE OF FREEDOM, EXTRAVAGANCE, CURIOSITY AND INDIVIDUALITY.

PEOPLE LIVED LOUD AND PROUD WITHIN A UNIQUE MELTING POT OF SURF CULTURE, BRIGHT CITY LIGHTS, FAST CARS, FAST BOATS, SUN, SPARKLE AND GLITZ.

THE COLLECTION RIFFS ON THIS PLAYFUL, LIBERATED MOOD, A COLLISION OF THE KITSCH AND FABULOUS.

SCULPTURAL WAVELIKE SILHOUETTES MEET HAND-PAINTED PRINTS IN FLUID SILK STYLES, INSPIRED BY HYPER-COLOUR T-SHIRTS, 90’S CHECKS, AND FLORAL BOARD SHORTS.

SORBET-COLOURED LINENS AND LASER-CUT DETAILING JUXTAPOSE BOLD COLOUR BLOCKING, STRONG 90’S SHOULDERS AND WHITE DENIM WITH CUSTOM GOLD HARDWARE.

THERE’S A LITTLE SUBTLETY, AND A LOT OF WOW.

VICE IS A MOOD, A FEELING, AN ATTITUDE.