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Summer 24 | ‘Abstraction’ Campaign

Abstraction

“I shall start with the world’s flowers… The more we discover the wonders of nature, the more we become aware of ourselves.”
— Hilma af Klint

A pioneer of abstraction. A mystic. A painter. Long forgotten until 50 years after her death, Hilma af Klint’s philosophies and her conceptual approach to shapes and colour as an expression of nature and the spiritual are spotlighted in Aje’s Spring Summer 24 collection.

 

Translated into dusty pinks mixed with vibrant shades and ivory, silhouettes are soft and rounded, mimicking Klimt’s abstracted forms.

 

There is a lightness in fabrication with organic textures – a sense of loved, natural, worn — and airy millefeuille layered gowns and delicate mushroom pleats.

 

Denim has had a painterly approach through two-tone blue, with the edge of colour softly fused to mimic the touch of the paintbrush.

 

Honouring the rose in Klint’s work, it appears in flushed pinks of layered transparency, dramatic inky blues, kaleidoscopic fields of blooms, dimensional rosettes and gently ruffled necklines.

Coming Soon: Bambie Denim Mini Dress

Symbols of the mystical materialise as hardware accents, transformed as a sculptural heel on shoes and woven through lace trims that splice through garments.

Coming Soon: Iris Pleated Midi Dress

Coming Soon: Aradia Denim Midi Dress

Coming Soon: Surreal Denim Tee and Aradia Denim Mini Skirt

Coming Soon: Spirit Belted Jumpsuit and Spirit Maxi Skirt

Coming Soon: Flourisher Braided Mini Dress


The intersection of lines in the artwork is seen through play in shape and detail, allowing for the movement and transformability of bias-cut pieces designed to glide over one’s form.

“Those granted the gift of seeing more deeply can see beyond form, and concentrate on the wondrous aspect hiding behind every form, which is called life.” — Hilma af Klint


 

Campaign Photographer: Robert Tennent
Journal Photographer - Jordan Drysdale
Videographer - Dylan Buzolich
Hair Stylist - Julia Homard
Make Up Artist - Peter Beard
Talent 1 - Amira Pinheiro
Talent 2 - Constanze Saemann 
Stylist - Natalie Petrevski
LOCATION - Sun Ranch