Pre-Fall 23 | Nowness of Then

Born of nostalgia, created for today: discover Pre-Fall 23 ‘Nowness of Then’.

Reimagining the audacious days of the 1980s, ‘Nowness of Then’ explores the universal urge to reconnect with the raw optimism of the decadent era. Drawing on a decade loved and longed for, Aje Co-founders Edwina Forest and Adrian Norris reflected on the notion of memories lived, invented and recreated; envisioning a collection through the lens of heightened reminiscence and irreverent imagination.